Canonical data model
One agreed shape per business entity — Order, Invoice, Shipment — that every integration reads and writes. Partners’ native formats live only at the edges; everything on the bus is a canonical instance.
The canonical model is the internal contract that makes routing through canonical possible. You design one schema per entity, rich enough to carry what any source provides and any destination needs. Sources normalize into it; destinations map out of it; the bus only ever holds the canonical form.
Design it for stability, not for any one partner: name fields in your business’s terms, include what is commonly needed, and version it deliberately when it must change. A good canonical model is the single most valuable artifact for the AI engine to learn from — it is the vocabulary every integration shares.